Custom buildDental & medical offices
Front Desk AI
- Answers every call, 24/7, in your practice's voice
- Books, reschedules, and confirms inside your practice software
- Hands real emergencies to a human on the spot
Christi Michelle · Fractional COO turned AI builder
I ran operations for growing companies. Now I build the AI software.
Fifteen years as a COO, founder, and operator, growing teams and systems inside real businesses. Today I design and build custom AI software for doctors, dentists, realtors, and other professionals whose practice runs on appointments, follow-up, and trust.
Built on your tools
Owned by you when it ships
Live in weeks
Drag the cube. Every face is a piece of how we'd work.
Work
Six things I build for practices. Pick the one that hurts.
Each one is a working system, not a slide. Built on the software you already pay for, trained on how your office actually runs, and owned by you when it ships.
Custom buildHygiene, specialty, med spa
Patient Recall Engine
- Finds overdue patients and reaches out by text and email
- Fills cancellations from a live waitlist
- Reports what actually came back onto the schedule
Custom buildRealtors & brokerages
Lead Concierge
- Replies to new leads in under a minute, day or night
- Qualifies, nurtures, and books showings
- Keeps your CRM honest without you typing a word
Custom buildAny office that runs on forms
Intake & Paperwork Pilot
- Collects forms, IDs, and insurance before the visit
- Reads documents and files them where they belong
- Flags what's missing before the patient walks in
Custom buildPractices that live on reviews
Reputation Loop
- Asks for the review at the right moment, not a week later
- Drafts replies you approve with one tap
- Routes unhappy feedback to you first, privately
Custom buildOwners who check the numbers Monday
Owner's Dashboard
- Production, schedule fill, no-shows, pipeline, one view
- Pulls from the systems you already use
- Sends a short Monday brief, not another spreadsheet
Next
Your practice is the next puzzle.
Tell me what's stuck: the phones, the follow-up, the paperwork, the reporting. If AI can solve it, I'll show you how and what it costs. If it can't, I'll tell you that too.
Results
Before the code: fifteen years running operations.
I've built companies, partnered with visionary founders, developed high-performing teams, and helped organizations through the messy, exciting process of growth. The work spans e-commerce, professional services, recruiting, marketing, and organizational development.
Working alongside entrepreneurs and leadership teams, I've helped turn ambitious visions into actionable strategies, drawing on the Entrepreneurial Operating System (EOS)® to strengthen accountability, improve operational performance, and build the systems a business needs to grow without burning out the people inside it.
That is the background the software gets built on. I know what a front desk, a schedule, and a follow-up list look like from the operator's chair, because I sat in it.
15+years in strategy, operations, and leadership
$20MAmazon brand agency grown to this scale
3private-label brands launched from zero
COOand executive roles held across e-commerce, services, and recruiting
Services
Four ways to work with me.
Custom AI software
A system built around your workflow: phones, intake, follow-up, reporting. You own the result.
Scoped togetherAI setup & training
Your team set up on the right tools, with working prompts, guardrails, and a short playbook they'll actually use.
Scoped to your teamFractional COO
Strategy, structure, accountability. The operating system the software sits on top of.
Monthly, scoped togetherOperations audit & automation map
A short, fixed-scope look at where the hours go and what to automate first, in what order.
Fixed scope
Teaching
I teach this too.
Workshops and talks for practice owners, leadership teams, and masterminds who want the straight version of what AI can do for an office this year.
Speaking and workshops- 01What AI can and can't do for a practice in 2026, with live examples instead of hype.
- 02Building a front office that doesn't need the owner on the phone.
- 03Running the business on an operating system: vision, traction, accountability, EOS-inspired.
Free guide
Which AI tools should your practice set up?
A short, opinionated list for offices that run on appointments. What to use, what to skip, and the order to do it in. No email required.
Ask for the guide
The operator
I ran the business before I built the software.
Fractional COO support for founders and leadership teams who want more clarity, capacity, and aligned growth. The systems come from the operator's chair, not a vendor's demo.
See the services
About
One person who has done both jobs.
I love seeing what's possible in a business, and helping the people behind it bring that potential to life.
I'm naturally curious, entrepreneurial, and energized by meaningful collaboration. I love asking thoughtful questions, connecting ideas, spotting opportunities, and helping people see possibilities they might otherwise overlook.
What excites me most isn't simply making a business run better. It's discovering what happens when talented people, compelling ideas, and the right technology come together. Right now that means AI, and how it lets a small or midsized practice operate more intelligently, create more value, and open doors that used to need a bigger team.
I believe the best businesses are built by people willing to keep learning, challenge assumptions, and bring both ambition and humanity to their work.
Process
How a custom build runs.
Four steps, in this order, every time. You see working software before the second week is out.
STEP 1
Scope
A 30-minute call, then a one-page plan: what gets built, what it costs, how long it takes, and what you'll own.
STEP 2
Build
I build on your tools, in weeks, with a working demo you can click through at the end of every week.
STEP 3
Check
Your team runs it on real calls and real patients. We fix what the real world finds before it goes fully live.
STEP 4
Hand over
Documentation, training, and your own logins. You own it. I stay a text away.
Work together
Tell me what's slowing your practice down.
A 30-minute call, no pitch. Tell me a little about the practice and I'll reply within one business day with times. If the work isn't a fit for me, I'll point you to someone it is.
Received
Thanks. Check your inbox for a confirmation.
I'll reply within one business day with a couple of times for a 30-minute call. Reference .